Creating AEC Agentic Sales and Marketing
Breakout
1 CEU
In this action-packed breakout session, AI expert and longtime SMPS instructor Christopher Penn walks you through what agents are and are not, why they matter much more than chat-based AI, and how to get started with a simple framework, complete with starting materials, to improve your pursuit of pursuits.
Learner outcomes:
- Why agency is what determines agents (and why everyone’s calling things agents that are clearly not agents)
- What the four key components of agentic AI are
- Which systems support agentic workflows
- A business development agentic flow for building pursuit assistance
You can’t miss this talk, and session materials alone are worth the price of the entire conference ten times over.
