Creating AEC Agentic Sales and Marketing

PRESENTER

Christopher Penn
Co Founder | Chief Data Scientist
Trust Insights

Breakout

1 CEU

In this action-packed breakout session, AI expert and longtime SMPS instructor Christopher Penn walks you through what agents are and are not, why they matter much more than chat-based AI, and how to get started with a simple framework, complete with starting materials, to improve your pursuit of pursuits.

Learner outcomes:

  1. Why agency is what determines agents (and why everyone’s calling things agents that are clearly not agents)
  2. What the four key components of agentic AI are
  3. Which systems support agentic workflows
  4. A business development agentic flow for building pursuit assistance

You can’t miss this talk, and session materials alone are worth the price of the entire conference ten times over.